By Jem Aswad. Senior Music Editor. With 3. Justin Lubliner, founder of Darkroom, the label to which Billie Eilish is signed, credits NMF as a significant contributor to her success. That take seems a bit extreme: Any weekly collection of relatively high-profile new songs is going to land on a hit pretty often. The expertise shows in its unpredictability and boundary-pushing. Avant-crooner James Blake was at No. NMF was launched in as New Music Tuesday, and switched to Friday the following year after the rise of streaming services necessitated a single global release date and the U. But a more tangible differentiator arrived in with the launch of a playlist tool, internally known as Reverb, that artists and companies use to submit music to the editorial staff. But just as significantly, it enables the staff to discuss music in one place, in a way reminiscent of staff notes at a radio station or record store.
The revamped playlist, which has 43 versions worldwide, will continue to serve as the leading destination for listeners who want to discover new music from both established and emerging talent. With over 3. Inspired by a trend of artists making their own celebratory New Music Friday social media assets, Spotify For Artists will now test a new feature where all artists added to the U. The playlist is also a powerful resource for artists to use to reach new audiences and expand fan bases. These artists, along with Lizzo , DaBaby , Sech , Swae Lee , and others, saw their streams skyrocket to at least 10 times the amount of streams as the previous year just one year after their first appearance on New Music Friday. You always have the choice to adjust your interest settings or unsubscribe. I was up there with Billie, Khalid, Taylor. My listeners and followers on Spotify and socials spiked like crazyyyyy — all [because] of New Music Friday. Discovery is everything for a new artist. Discover More.
New Music Friday: January 8, 2020
By Jem Aswad. Senior Music Editor. With 3. Justin Lubliner, founder of Darkroom, the label to which Billie Eilish is signed, credits NMF as a significant contributor to her success. That take seems a bit extreme: Any weekly collection of relatively high-profile new songs is going to land on a hit pretty often.
Follow Billboard. All rights reserved. Spotify has overhauled its New Music Friday playlist, bringing a fresh design to a playlist that features more than 3. This is the fourth playlist that Spotify has redesigned and put serious marketing dollars behind, after Rap Caviar, Hot Country and Viva Latino, which have all received updates over the past couple years.